Thank you Radharani
I totally agree with you and I just want to show a few points that may clarify the "hare krishna" thing.
First and foremost, they miss the Acarya. Hence, they're not legitimate to spread the complete tradition of the Gaudiya Sampradaya: they can share the most important things, like Love for God, etc... but initiations are off limits for them.
Obviously, they would not agree.
Acarya means "one who teach with his example", so they say that it's enough to follow the rules and teach the rules in this way.
This is a misunderstanding: Guru teaches "Love for God" with his example. This means that when guru chant for god, he awakens love for god in you. How could Srila Prabhupada attract so many people simply chanting? Because his mere presence teach on a sub-conscious level "how to love": this is explained in the field of psychology. We learn many things un-consciously.
Thus, the real purpose of bhakti-yoga isn't "longing for the divinity". This is just the pre-requisite to meet the Guru.
The real purpose is Krishna-Prema. Love for Krishna that is nothing else than ecstatic conductivity + Divine Love in my personal understanding.
Srila Prabhupada could not produce a disciple with outpouring divine love and the succession was broken.
There is money around Iskcon, and head-people act like Gurus, skillfully imitating Prabhupada. But they are not legitimate, in my opinion.
As for the tantric way to "become the deity", I always think about the great tibetan lamas (Dalai Lama, Karmapa, etc...) that learn since childhood that they are Deva, Gods.
I think about the great XVI karmapa who usually said "I am compassion".
Dont' know why, but I have the feeling that they empower their ego to certain extent. This video contributed to this feeling:
https://www.youtube.com/watch?v=ZB-4msQFkqw