The way to do marketing in jibe with spiritual practice is to approach it with a light touch...a subtle, relentless patience, just as we apply to spiritual practice. The popularity of AYP is inevitable in the long run. In time a great many people will be doing this practice, just because it works and there's a solid core of people who know it works, and it's only a matter of time before word gets out virally. It won't happen soon. But it'll happen. Light "touches" can accelerate that process a little, working WITH the inertia. But forcing is self-defeating!
I'm not suggesting anyone hold back if they have ideas or energy. But in the big picture, the mild-mannered, no-rushing, no forcing, let-it-happen approach of AYP works for marketing, as well- at least if what you're "selling" is irresistible and you neither overdo nor underdo.